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not able to get workable urls for image assets used as backgrounds

I can't get the image that is assigned to the background of pane in my site to appear.

The image is in the image assets on station.locomotive.works temporary hosting.

The image url is passed in via a variable assignment this way:
{% block 'hero1' %}
{% assign hero_url1 = 'incubator.jpeg' %}
{% assign hero_headline1 = "Our Programs" %}
{% assign hero_alt_head = ""%}
{% assign hero_alt_kicker = "" %}
{% include 'hero_block' %}
{% endblock %}

the first assignment is the one in question.

In the block, it looks like this:

And when rendered, it appears this way:

So all seems good. But the image does not appear, and I have not got an easy way to determine if the asset is being served, since pasting the url directly into the browser location yields a complaint that it isn't a cached asset request...

What is going on here?